Well Designed

Sketch User Path Through the Design Experience

hero flows.
How do user move through system?
Tell > fail of their experience
define the visual mood. the visual mood communicated through colour, typography, composition, balance, saturation and imagrey
iteration: making informed changes to an existing design
variation: exploration of alternatives

Embracing the humanity is what leads to great products. Its not easy to do; its not fast; its not cheap.

Rank your backlog tasks based on how much support your emotional value proposition

Keep lists, track and usability defects, produce a design

process is:

A products personality is critical to its sucess and can be established through a rigorous process of ideation

Design is about humanizing technology and finding ways for technology to intergrate into the fabric of our culture

added complexity of extra features in products always serves to diminish the experience a person will have with any feature
your product should have a sense of character that shows the companys values and culture-designers consider multiple features
make a list of assumptions of existing behaviour
- what do you think people currently do
- why do you think that
- where do you think people do it
- how frequently do you think they do it
- when do you think they do it?
then find out how these assumptions compare to real life.

Understand behaviours, learn to empathize

Watch at the extremities - find anomalies.

Bibliographical Information

Well Designed: how to use empathy to create products people love - jon kolko

2014: Harvard Buisness Review Press. Boston, MA

ISBN 978-1-62527-479-3

These are notes I made after reading this book. See more book notes

Just to let you know, this page was last updated Friday, Mar 05 21