- Above the Fold: Understanding the Principles of Successful Web Site De
- Adapting to Web Standards
- Art of Non-Conformity
- Art of Readable Code
- Art of SEO
- Back to the User
- Beginning PHP6, Apache, MySQL Web Development
- Book Notes
- Books to Read
- Bored and Brilliant
- Born For This
- Choosing A Vocation
- Complete E-Commerce Book
- Content Inc
- Core PHP Programming
- CRM Fundamentals
- CSS Text
- Dealing with Difficult People
- Defensive Design for the Web
- Deliver First Class Web sites
- Design for Hackers: Reverse-Engineering Beauty
- Designing Web Interfaces
- Designing Web sites that Work: Usability for the Web
- Designing with Progressive Enhancement
- Developing Large Web Applications
- Developing with Web Standards
- Economics of Software Quality
- Effortless commerce with php and MySQL
- Epic Content Marketing
- Extending Bootstrap
- Foundation Version Control for Web Developers
- Guerrilla Marketing for a Bulletproof Career
- HACKING EXPOSED WEB APPLICATIONS, 3rd Edition
- Hacking Web Apps
- Happiness At Work
- Implementing Responsive Design
- Inmates Are Running the Asylum
- Instant LESS CSS Preprocessor How-to
- jQuery Pocket Reference
- Letting Go of the Words
- Lost and Found: A Painfully Honest Field Guide to the Startup World
- Making Every Meeting Matter
- Manage Your Day to Day
- Marketing to Millenials
- Mobile First
- Monster Loyalty
- More Eric Meye on CSS
- Official Ubuntu Book
- Organized Home
- Pay Me… Or Else!
- Perennial Seller
- Pet Food Nation
- PHP 5 E commerce Development
- PHP In a NutShell
- PHP Refactoring
- PHP5 and MySQL Bible
- PHP5 CMS Framework Development
- PHP5 Power Programming
- Preventing Web Attacks with Apache
- Pro PHP and jQuery
- Professional LAMP
- Purple Cow: Transform Your Business
- Responsive Web Design with HTML and CSS3
- Responsive Web Design with HTML5 and CSS3
- Rules of Thumb
- Saleable Software
- Search Engine Optimization Secrets
- Securing PHP Web Applications
- Serving Online Customers
- Simple and Usable Web, Mobile and Interaction Design
- Smart Organizing
- Smashing UX Design: Foundations for Designing Online User Experiences
- Studies in History and Philosophy of Science
- Talent is Not Enough
- The 10x Rule
- The Benefits of Working with Git In Your Software Projects
- The Clean Coder
- The Herbal Handbook for Home & Health
- The Life-changing Magic of Tidying up
- The Modern Web
- Think First
- This Is Marketing
- Traction
- Version Control with Git, 2nd Edition
- Web Analytics 2.0: The Art of Online Accountability and Science of Cus
- Web Site Usability: A Designer's Guide
- Web Word Wizardry
- Web Word Wizardy
- Website Owner’s Manual
- Whats Stopping Me
- Work for Money, Design for Love
- Your Google® Game Plan for Success: Increasing Your Web Presence with
- Checklists I Have Collected or Created
- Crafts To Do
- Database and Data Relations Checklist
- Ecommerce Website Checklist
- Learning Stuff From Blogs
- My Front End UI Checklist
- New Client Needs Analysis
- Newsletters I Read
- Puzzles
- Style Guides
- User Review Questions
- Web Designer's SEO Checklist
- Web site Review
- Website Code Checklist
- Website Final Approval Form
- Writing Content For Your Website
- Writing Styleguide
- Writing Tips
- 7 essentialls of graphic design
- Accidental Creative
- Choosing the right color for your logo
- CMS Design
- Communicating Design: Developing Web Site Documentation for Design and
- Designing for Web Performance
- Eat That Frog
- Elements of User Experience
- Flexible Web Design
- Forms that Work: Designing Web Forms for Usability
- Homepage Usability
- Responsive Web Design
- Seductive Interaction Design: Creating Playful, Fun, and Effective Use
- Strategic Web Designer
- Submit Now: Designing Persuasive Web sites
- The Zen of CSS Design
- Complete Book of Potatoes
- Creating Custom Soil Mixes for Healthy, Happy Plants
- Edible Forest Garden
- Garden Design
- Gardening Tips and Tricks
- Gardens and History
- Herbs
- Houseplants
- Light Candle Levels
- My Garden
- My Garden To Plant
- Organic Fertilizers
- Organic Gardening in Alberta
- Plant Nurseries
- Plant Suggestions
- Planting Tips and Ideas
- Root Cellaring
- Things I Planted in My Yard
- Way We Garden Now
- Weed Decoder
- 101 Organic Gardening Hacks
- 2015 Herbal Almanac
- Beautiful No-Mow Lawns
- Beginner's Guide to Heirloom Vegetables
- Best of Lois Hole
- Design in Nature
- Eradicate Invasive Plants
- Gardening Books to Read
- Gardens West
- Grow Organic
- Grow Your own Herbs
- Guerilla Gardening
- Heirloom Life Gardener
- Hellstrip Gardening
- Indoor Gardening: The Organic Way
- Landscaping with Fruits and Vegetables
- Real Gardens Grow Natives
- Seed Underground
- Small plot, high yield gardening
- Thrifty Gardening from the Ground Up
- Vegetables
- Veggie Garden Remix
- Weeds: In Defense of Nature's Most Unloved Plants
- What Grows Here
- Activities for Kids
- Animals In My Yard
- Baking & Cooking Tips
- Bertrand Russell
- Can I Get that on Sale?
- Cleaning Tips and Tricks
- Colour Palettes I Like
- Compound Time
- Cooking Tips
- Crafts
- Crafts for Kids
- Household Tips
- Inspiration
- Interesting
- Interior Design
- Keywording & Tags
- Latin Phrases
- Laundry Tips
- Learn Something New
- Links, Information, and Cool Videos - Stuff for My Kids
- Music Websites for Parents and Kids
- My Miscellany
- Organizing
- Quotes
- Reading List
- Renovations
- Silly Sites
- Things that Make Me Laugh
- Videos to Watch
- Ways to Be Nice
- YouTube Hacks
- Bug Tracking Tool
- Business Tips
- Code Packages I Like on GitHub
- Content Management systems
- Creating Emails & Email Newsletters
- Games
- I Made A Framework
- Open Source
- Patterns, Textures and other media
- PHP Coding Standards
- Programming
- Project Verbs for to do lists
- Qualities of Creative Leaders
- Scalable Vector Graphics
- SEO
- Software Design
- The Shell, Scripts and Such
- Writing Instructions
- Accessibility
- CSS Frameworks
- CSS Reading List
- CSS Sticky Footer
- Design of Sites
- htaccess files
- HTML Tips and Tricks
- Javascript (and jQuery)
- Landing Page Tips
- Making Better Websites
- More Information on CSS
- MySQL and Databases
- Navigation
- Responsive Design
- Robots.txt File
- Security and Secure Websites
- SVG Images
- Types of Content
- UI and UX and Design
- Web Design and Development
- Web Design Tools
- Web Error Codes
- Website Testing Checklist
- Writing for the Web
- Writing Ideas for your website
- Animations and Interactions
- Being a Better Designer
- Bootstrap Resources
- Color in Web Design
- Colour
- CSS Preprocessors: Sass and Less
- CSS Tips Tricks
- Customer Centered Design Myths
- Design Systems
- Designing User Interfaces
- Font & Typographical Inspiration
- Fonts, Typography, Letters & Symbols
- Icons
- Logo Designs
- Photoshop Tips and Tricks
- Sketch
- UX and UI and Design Reading List
- Web Forms
- Well Designed
Target Market
- How saturated is the market? Do a search for the type of product you want to offer - are there five or five hundred competitors?
- What is special about your offerings?
- Where is the market going? Your product must meet the market demands of today and those of years to come.
- What resources are available to you? Do you have the money to invest in marketing a new product? Do you have investors willing to back your product? How much time can you devote to this new venture?
Business Models
- Professional Open Source Model (ex http://www.jboss.com/ and article on open source market http://www.businessweek.com/technology/content/jul2005/tc2005078_5465_tc121.htm ). Since you are the creator of the products, users will turn to you for training and support. Increased user investment and reduced development costs.
- Traditional Model. Compile source code into binary format to keep it hidden. Proprietary software sold as-is. Takes more time and resources to get started - have to aggressively market the product to make sales. Have to convince skittish customers that you will be around to provide support and upgrades in years to come.
- Free Express Versioning Model. Create two versions of software - full version for purchase and an express version with limited features for free distribution.
- Hybrid Model.
- Hosted Model. Host your own software and lease access rights to outside users. Retain control over source code and updates or improvements. Charge monthly leasing fee means a more consistent income than a traditional lump-sum-at-point-of-sale model. But you now have the responsibility of keeping server up twenty-four hours a day and you will have to work harder to convince clients that your business is stable.
Evaluate the options by asking these questions:
- How will you fund your product?
- What are your competitors?
- How unique is your code?
- Does your product lend itself to hosting?
- Who will use your product?
Product Marketing
- Know your Customers - know the specific vocabulary of your industry.
- Document It - have a product fact sheet and a functionality checklist. Differentiate between features and benefits. Explain what the product does, how it works, and why it's important. Make it relevant to your target market.
- Find the Hook - What does your software do that no other software does?
- Put a Name on it - Branding helps customers understand, describe, and remember what it is they want.
- Hire it Done - get salespeople.
- Release your Product (http://www.infoanarchy.org/wiki/index.php/The_Software_Cycle)
- Plan for the Future - build a roadmap for your software to establish where you would like to see the product go
- Plan for your Product - plan for long-term development, it will influence how you code your software.
- Plan for your Company - where would you like to see your company in five years? What steps need to be made to get there?
- Automated Testing - Emulated User Testing and Unit Testing. Nightly versus Continuous Testing
- Managing the Product Release Cycle - it is perfectly standard to go through a few versions of a product to get the one you want to release to the general user base.
Product Sales and Distribution
- Direct Approach to Sales (ex. Apple)
- The company assumes responsibility for the sale of your software. You are completely in charge of the customer relationship, you can easily gather valuable feedback and foster better interaction between your company and your users. You can keep 100% of the sales revenue. But this is a costly venture and sales are difficult at first with an unproven product.
- Chanel Sales (ex. Microsoft)
- Enlist the help of another company to sell your product. Need less upfront capital. You lose control over customer relationships and you do not get direct feedback as easily.
- Hybrid Approach
- Many businesses start out selling strictly through indirect channels and once the company matures it will make the majority of the sales directly but also have a number of vendor partners.
- Partnerships
- Vendors/Resellers
- Integrated Service Vendors - offers products to their clients in conjunction with various goods and services (ex. Microsoft Windows).
- Original Equipment Manufacturer (OEM) - most secure form of partnership. You make a product and another company sells it under their brand name.
Managing Customer Experience
- Reference Accounts - happy customers who give referrals. To get one you need really good software, really good customer support, and a really happy client.
- Lighthouse Accounts - leaders in the field that everyone looks up to. Getting them to invest in your untested software is tricky.
- Generating Feedback - customer feedback is important for growth.
- Establishing a Product Community - is it appropriate for the kind of product you sell?
Notes I made after reading the article: http://www.sitepoint.com/article/client-site-saleable-software
These are notes I made after reading this book. See more book notes
Just to let you know, this page was last updated Monday, Dec 02 24